Anusiya Sekar
"Result-driven Product Manager with 6+ years of experience in building and launching products across diverse industries, including crypto, gaming, and analytics. Proven track record of increasing user retention, optimizing product lifecycles, and driving engagement through innovative strategies. Adept at integrating analytics tools, managing cross-functional teams, and delivering measurable business outcomes."
Over 6 years of experience building and scaling impactful products that solve complex problems.
Expertise in leveraging analytics to enhance user retention, engagement, and revenue growth.
Skilled at integrating cutting-edge technologies like blockchain, crypto, and web analytics into product development.
Successfully launched and managed products across diverse geographies, platforms, and markets.
Product Manager | Investmates (Sep 2022 - May 2023)
Designed a 12-month product roadmap, driving retention and engagement through new features.
Integrated mutual funds, crypto, and stocks into a unified portfolio and developed in-house analytics tools.
Launched user engagement campaigns, including contests and admin tools, to boost user activity.
Led the launch of a Smart Contract Indexer and Wallet Explorer for blockchain developers.
Designed go-to-market strategies and built documentation for seamless user adoption.
Strengthened brand presence through social media strategies and web3 community engagement.
Associate Revenue Manager | MPL (Nov 2018 - Apr 2022)
Optimized user login journeys, reducing churn and increasing retention.
Launched the app in new geographies like Indonesia and successfully introduced the iOS version in India.
Developed segmentation strategies and dashboards to drive revenue and user engagement.
Quality Assurance Engineer | Webyog (Idera) (Feb 2017 - Oct 2018)
Partnered with product teams to prioritize and launch features based on customer feedback.
Enhanced customer experience through product demos, documentation, and responsive support.
Key Skills
Product Management: Roadmap planning, feature prioritization, product launch, retention and churm management,
user behavior analytics, daily app activity planning, funnel optiomization, and cross-functional collaboration.
Data Analytics: Expertise in Clevertap, Superset, Mixpanel, Tableau, Excel, Presentations, Google analytics
and user behavior analysis.
Finance Skills: ESG analysis, Fixed income tools (Bloomberg Terminal), Risk evaluation, Investment analytics
Additional design tools used : Miro, Figma, Lucid charts
Technology: Web2 products, Gaming, Fintech, Blockchain, crypto integration, and web3 products.
Market Expansion: Experience launching products in diverse geographies and optimizing for local markets.
EDUCATION
Masters of Science, Data Analytics & Strategic Business Intelligence
LONG ISLAND UNIVERSITY
New York, United States
Bachelor Of Engineering, Information Science & Engineering
CMR INSTITUTE OF TECHNOLOGY,
Bangalore, India
CERTIFICATIONS
Bloomberg Market Concepts (BMC)Certificate
Bloomberg Economic, Social, and Governance (ESG) Certificate
Leadership and Foundation principles
Product Management Fundamentals
AI for leaders
Blockchain: Understanding the Uses and Implications
Investment Risk Management
Business Analytics and Process Management
